After having democratised the hospitality sector, OYO launched their Townhouse marque as a hotel/hangout hybrid targeted at millennials, with a big focus on cohabitation.
I developed a campaign comprising five films.
The campaign callout of ‘You’re Among Friends’ became the theme for five films, all in their signature visual language. We kept all films dialog-free, replacing them with cartoon-like gibberish, as a nod to the kind of implicit understanding one would share with fellow Townhouse residents.
As open-minded travellers that are cool with space-sharing, Townhouse regulars operate on a universal wavelength. I wanted to celebrate this spirit of mutual accommodation. This unspoken understanding inspired the campaign callout of ‘You’re Among Friends’.
I wrote five films, all illustrated and animated in Townhouse’s signature visual style. We kept all films dialog-free, replacing them with cartoon-like gibberish, as a nod to the wordless understanding one would have with fellow Townhouse residents.