For Budweiser’s debut streetwear drop, I thought it could be nice to have an eco-friendly message with an edge. Kudos to the client for agreeing to put a not-very-flattering product shot on an official t-shirt.
The work was awarded a Blue Elephant at the 2021 Kyoorius Design Awards.
‘Crush After Use’ is borrowed from the standard directions on all plastic bottles and metal cans sold in India. Crushing prevents unhygienic reuse while also speeding up the legit recycling process.