In an increasingly indoorsy world, restaurant aggregator Dineout wanted to stand for an economical way of eating out, no matter what’s on the plate. We decided to take away the mythical power of the restaurant bill.
I worked on the rebrand/repositioning exercise and developed the campaign line. I also collaborated extensively with the brand team to extend the campaign both online and offline.
The campaign launched with a film which follows a real-life restaurant bill. Starring Bollywood charmer Jim Sarbh, it tells the tale of Bill, who lived a life of wanton glee until Dineout Pay showed up to the table.
