Howdy.

I’m Prakhar. I am a writer who can remember font names. Presently I do that at Wieden+Kennedy’s Delhi office.

My role gives me the opportunity to work on all kinds of stuff: I’ve created ad campaigns, brand strategies, films, activations, verbal identities, tone of voice guidelines, manifestos, and more for clients across categories, among them Budweiser, TATA Group, VIDA, Dineout, OnePlus, IndiGo, and Facebook.

I like to say I’m a writer on paper, and not just because it sounds somewhat neat. Reframing the brief, arriving at a positioning statement, understanding a burgeoning culture in flux—these are necessary (and fun) parts of the gig that all happen to happen outside the confines of a Word document. Often enough, I enjoy going beyond my writerly duties and delve into design. Over the past seven years, I’ve conceptualized identity projects, developed art direction, built visual systems, and led other design-centric projects. Across all briefs, advertising or otherwise, I’m a big fan of making and presenting my own decks.

Aside from this, the usual: I’m a cheerful guy, I work well in groups, I haven’t killed anyone.

Now, for the CTA.