Copywriter | Brand strategist
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OPPO — Reno6 Unboxing

To unbox OPPO’s 2021 flagship, the Reno6, we broke a few traditions of celebrity endorsements in the Indian market. For a phone so advanced, it didn’t quite make sense to depict the famously tech-shy Bollywood superstar Ranbir Kapoor as a smartphone expert. He is, after all, known for not even having an Instagram account, a relative rarity in 2021.

And so, to showcase in buzzword-free ways what the Reno6 can do, Ranbir instead hands it over to the photography/styling/editing experts on the set around him.

For a final twist, we got an up-and-coming indie band to play out an unreleased track in full to spice up the charging sequence, and as a nifty way to contextualise the sheer speed of the phone’s fast-charging feature.

OPPO Reno6 5G | Unboxing with Ranbir Kapoor